Skip to main content

Jessica Alba, Gwen Stefani Pitch Windows Phone 8 [VIDEOS]

Jessica Alba, Gwen Stefani Pitch Windows Phone 8 [VIDEOS]

Welcome to Mashable! Sign in with

or

0

0

  • Introducing the New Mashable: Social, Mobile, Visual
  • Top 10 Twitter Pics of the Week
  • Nick Offerman Reassures Movember Mustache-Growers It Gets Fuller
  • Jessica Alba is a mom, an investor, actress and yes, a Windows Phone 8 user.

    Alba joins singer Gwen Stefani in a celeb-laden pitch for Windows Phone 8. The ads present the celebs as busy multitaskers who use the devices to organize their lives. Alba, for instance, uses her phone to get recipes for breakfast and schedule events for her daughters.

    Stefani uses Office on hers to keep track of new lyrics and to Skype her family from the road. The ads, breaking Wednesday night to support the launch of the Nokia Lumia 920, will be followed by others featuring Andy Samberg and Cam Newton.

    Microsoft isnt ! the only ! mobile player to tap celebs to promote its devices. Samsung has employed LeBron James and James Franco to pitch the Galaxy Note II and the Galaxy 10.1, respectively, in very similar day-in-the-life ads. Perhaps its working. Samsungs smarthphones are far outselling Apples iPhones these days even though Apple has itself used Martin Scorcese, John Malkovich and Zooey Deschanel, among others, to promote the iPhone.

    Bonus Gallery:

    Lumia 920 Low-Light Photos

    Topics to follow

    Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashables 20 million unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

    2005-2012 Mashable, Inc.Reproduction without explicit permission is prohibited. All Rights Reserved.

    0


    Comments